THE BLEEDING YANKEE BLUE MERCH EXPLOSION

I have to admit, this has gotten a little out of control. In a good way.

If you've looked at the Bleeding Yankee Blue Store lately, you probably noticed something: this isn't just a handful of BYB shirts anymore. The store has exploded with new designs, new collections and some wonderfully strange ideas—and that's exactly where I wanted it to go.

Look at what we're doing now.

CLICK TO SHOP

We've got the traditional Bleeding Yankee Blue gear—the classic shirts, tanks, hoodies and game-day stuff that represents this blog and the Yankee fans who have supported us since 2010.

But then things get interesting.

We've got our Mafia Collection, mixing Italian-American attitude, humor and old-school imagery into shirts you aren't going to see hanging next to the generic baseball tees at the mall.

CLICK TO SHOP

We've expanded our holiday selection.  We are working on Christmas, Thanksgiving, even Easter designs!  We got St. Patrick's Day BYB gear, patriotic designs, women's styles, rugged baseball shirts and plenty of classic Bleeding Yankee Blue looks.

And then there are the designs I probably enjoy the most—the weird, obscure baseball stuff.

Bernie. The Boss. Old baseball references. Inside jokes. Designs that might make a baseball fan stop, look at your shirt and need three seconds before saying:

"Oh my God. I get it."

THAT'S what I want.

There is enough generic sports merchandise in the world.

I want Bleeding Yankee Blue merchandise to have some personality. Sports mixed with humor. Baseball mixed with nostalgia. Yankee culture mixed with things we grew up with, things we remember and things that simply make us laugh.

Some of these designs are going to be very different from anything you're used to seeing in sports merchandise.

Good. Bleeding Yankee Blue has been different since 2010. We started as an independent, grassroots Yankee blog built around one simple thing: being fans. No corporate voice. No pretending everything is wonderful when it isn't. We celebrate the Yankees when they deserve it, blast them when they deserve that too, and we've always tried to have some fun along the way. The store is becoming a physical extension of that personality.

You can click here for the entire store!

It's hosted through Dashery, powered by TeePublic, which gives independent creators like BYB a standalone shop while they handle manufacturing, shipping and customer support. That allows me to concentrate on what I enjoy most:

Coming up with the next idea. And believe me, some of them are pretty damn obscure. But the best part of all this remains the people who have been here all along.

You.

The Bleeding Yankee Blue audience has been incredibly loyal for nearly 16 years. You've read the blog, shared our stories, argued with me, laughed with me, celebrated wins and suffered through some absolutely ridiculous Yankee baseball. Now I'm seeing people wearing BYB.

That's pretty cool. So no, Bleeding Yankee Blue isn't "just getting started." We've been here since 2010. The difference is that now the store finally looks like us. Yankees. Baseball. Humor. Nostalgia. Italian attitude. Patriotism. Obscure references. And absolutely no interest in being ordinary.

That's Bleeding Yankee Blue.

Wear it. Live it. Have some fun with it.