DID JASSON DOMINGUEZ FALL VICTIM TO THE YANKEES OVERHYPE MACHINE?

The answer is yes, but please continue reading.

Why haven’t the New York Yankees won a World Series since 2009?

Because blaming the players alone is the laziest take in baseball—and also the wrong one.

Yes, players have to perform. If you wear a big-league uniform, excuses don’t come standard. But let’s stop pretending the Yankees’ long championship drought is just a matter of underachieving athletes. The common denominator here isn’t the clubhouse—it’s the front office. Specifically, the decision-makers who keep betting big on spreadsheets while ignoring the messy, inconvenient truth that baseball players are human beings.

We’ve seen this movie before. Bad casting, bad evaluations, and blind faith in numbers that look great in theory and crumble in reality. Joey Gallo wasn’t an accident. He was a front-office decision. And he wasn’t alone. These moves all trace back to the same source: Brian Cashman and the machine around him.

Back in 2007, Cashman famously said the Yankees had “three years” to rebuild the system and chase another title. Well, congratulations—the system got rebuilt. Multiple times. The championships? Still stuck in 2009, collecting dust next to the old DVDs.

What did thrive during that time was the hype machine.

Stephen Parello of Yanks Go Yard laid this out perfectly when he walked through the Yankees’ long history of prospect inflation. Remember when Phil Hughes, Joba Chamberlain, and Ian Kennedy were supposed to save the franchise? Or when Eric Duncan was untouchable? Then came Jesús Montero—anointed as the next superstar with mythical scouting grades and zero follow-through. Parello forgot to mention the killer B's in Manny Banuelos, Dellin Betances and Andrew Brackman, but he didn't really need to, it's more of the same.

But then the Yankees did finally win in 2009—and notice how that happened: by opening the vault for CC Sabathia, Mark Teixeira, and A.J. Burnett. Not hype. Not hope. Proven stars.

Fast-forward to now, and the pattern hasn’t changed—only the branding has. Today’s names are Anthony Volpe, Austin Wells, and Jasson Domínguez. The jerseys sell. The slogans hit. The expectations explode.

Domínguez is the clearest example. A talented kid, no doubt—but the Yankees slapped “The Martian” on him and let the marketing department turn him into something he never asked to be. Even Joel Sherman called it out, noting that the nickname alone created absurd comparisons to Mickey Mantle—comparisons no other organization actually believed. That wasn’t scouting hype. That was New York hype.

And here’s the uncomfortable truth: hype is profitable in the Bronx and you are all being fooled. If 100 fans buy a jersey, the team wins financially before the player ever takes a swing. If the kid struggles? He’s the problem. If he succeeds? The front office pats itself on the back and pretends it was genius all along.

Volpe might be the most glaring dilemma yet. Three years in, tons of merchandise sold, and very little return on the field. Internally, the Yankees know it. Publicly, they’re crossing their fingers and hoping surgery magically turns projections into production. But spreadsheets don’t heal players. And humans don’t reboot like software.

This isn’t “self-hating fandom.” This is realism—the same realism Bleeding Yankee Blue has preached for years. The Yankees’ definition of success has shifted. Second place is acceptable. “Almost” is good enough. As long as the money flows, urgency doesn’t exist.

That’s the real rot. So yes, players deserve blame when they fail. But who puts them there? Who overhypes them? Who markets dreams instead of building winners?

The front office.

And until that changes—until the GM is gone, Boone is shown the door, and the organization remembers that banners matter more than branding—the Yankees will keep selling hope instead of championships.

Don’t fall for it. This isn’t a dynasty in waiting.

It’s a business model built on “close enough.”