Sunday, November 22, 2015
CESPEDES WANTS A BIG PAYOUT SO BAD THEY WROTE A BOOK ABOUT IT
After helping the Mets to their first World Series appearance in 15 years, slugger Yoenis Cespedes is looking for a big payday. So big in fact, that the outfielder’s reps have crafted a coffee table book for prospective teams outlining all the ways (52 to be exact) Cespedes is one of the best in baseball.
According to the NY Daily News:
“The ‘book’ on Yoenis Cespedes has a cloth cover and is fit, perhaps, for a coffee table. It’s titled “52 Reviews” and it provides 52 — for Cespedes’ jersey number - testimonials from around baseball about the free agent’s blend of diamond skills.
And, according to someone who’s seen the book, it comes complete with a video player built into the front cover that shows five minutes or so worth of Cespedes’ highlights, which as any Met fan recalls, can be pretty spectacular stuff.”
Cespedes was a major catalyst to the Mets lineup after the team acquired him from the Detroit Tigers at the trade deadline. It’s reported that Cespedes is looking to snag a contract for $150 million heading into the next season.
Publishing your own propaganda is a great marketing tool, but I don’t think any fancy book (a built-in video screen? Really?) is going to be the thing that puts you over the top with any front office. I mean this is what your 10 percent agent fee is going towards? Books? Who in baseball isn’t already aware of Cespedes’ bat and the advantages of having him in your lineup?
But hey, it does give me a reason to link to this Seinfeld clip.
--Alexis Garcia, BYB's "Eye on MLB" Columnist &
Los Angeles Dodger fan
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