Thursday, November 19, 2015


A war of words and lawsuits has broken out between Derek Jeter, 50 Cent, and Frigo – an underwear company – over public endorsements and contractual obligations. It has the potential to turn into one of those mud-slinging incidents that you don’t normally see associated with Derek Jeter, but it’s hard to stop people from airing out in public.

There’s confusion about who sued who, but TMZ reported that Frigo sued Derek Jeter for backing out of a promotion deal and that he tried to block 50 Cent for being part of the promotion. Jeter, on the other hand, said that he was the one who sued first. Here is what Jeter had to say:

“I facilitated the introductory meeting between 50 Cent and the company, so it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is ‘too urban’ for the brand,” said Jeter, who noted that he had no knowledge of a lawsuit.
“(Company CEO Mathias Ingvarsson’s) statements are particularly malicious because he knew all along that I never agreed to be a spokesperson or ambassador for the brand, and that is confirmed in documents that Mr. Ingvarsson himself signed.”

50 Cent, for his part, took out his frustration on Instagram. It's not like it's the first time he's vented on people when the deal doesn't go right. Here is what he had to say:

Wow, guess I'm not a Yankees fan anymore. 😳 LETS GO METS? Man you can't trust nobody these day.smh

Anyway, this has the potential to be either a one-day teaser headline or a long, drawn-out slugfest. More to come.

--Ike Dimitriadis, BYB Senior Staff Writer
Twitter: @KingAgamemnon
My blog is: Shots from Murderer's Row

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